Social Media Tasks Every Australian Business Should Outsource


Social Media Tasks Every Australian Business Should Outsource



Being a business owner in Australia requires wearing many hats to keep the company grinding, from admin to sales, to marketing and even customer service. Many entreprenuers feel the need to oversee every aspects of their business, resulting in an overwhelming workload. When they tackle tasks outside their expertise, the quality of work is compromised resulting in a productivity drop.

Social Media and Digital Marketing is one area where outsourcing can make a huge difference as it requires expertise and time to nurture. Instead of managing your social media in-house trying to squeeze out every once of little time you have as a business owner, now is the time to consider outsourcing your social media and marketing tasks to professionals who can deliver better results.

1. Content Creation and Curation

Creating and curating engaging content for platforms like Facebook, Instagram, LinkedIn, Pinterest, Youtube and Twitter is time-consuming. Outsourcing this task ensures you have professional, high-quality content that resonates with your audience. Experienced content creators, graphic designers, and video editors utilise professional tools in like Adobe Photoshop, Illustrator, Indesign, Premier Pro, After Effects, XD, Figma, and Canva to create…

  • Print and Digital Graphic Designs, such as for magazines, brochures, flyers, posters, business cards, documents, photo editing, image manipulation, web banners, social graphics, logo design, icons, illustrations, website UI’s, and other scalable graphics for your website, Facebook, Instagram, Linkedin, Twitter or any other social media platform.
  • Videos and Reels, including documentaries, music videos, promotional / ad videos, instructional videos, interviews, and social media reels for YouTube, Vimeo, social media platforms like Facebook, Instagram, Twitter and so much more. This takes assembling raw footage, cutting and trimming clips, adding transitions and effects, adjusting colour and audio, and exporting the final video off your plate.
  • Copywriting, content for blogs, social media captions, video subtitles/transcriptions, product descriptions, email campaigns, and more.

2. Google and Facebook Ads

Running successful advertising campaigns on Facebook, Instagram, and Google requires expertise in keyword + audience targeting, budgeting ad spend, and ad graphic creation. With an outsourced ad specialist on board, they can spend more time and focus on managing the ads, tracking performance metrics, and optimising campaigns for better results.


   
3. Website Development

Outsourcing front-end and back-end web development allows            businesses to access the expertise of skilled professionals who specialise in creating responsive, user-friendly websites that reflect the brand's identity and values. By entrusting this task to experienced developers, businesses can ensure that their website is built to the highest standards, optimised for search engines, and tailored to meet their specific needs and objectives with knowledge in writing HTML, CSS, and JavaScript code.


Your outsourced web developer will have the needed expertise in several web development platforms and builders such as Wordpress, WIX, Shopify, and Squarespace, making it easier for businesses to create and manage their websites without the need for extensive coding knowledge. Web development tasks you can outsource include:

  • Website Design

  • Front-End Development (UI)

  • Back-End Developmen.

  • Content Management Systems (CMS)

  • E-Commerce Development

  • Custom Web Application Development

  • Website Optimisation

  • Search Engine Optimization (SEO)

  • Website Maintenance and Support

  • Responsive Design

  • User Experience (UX)

  • Testing and Quality Assurance.

  • Website Analytics

  • Integration with Third-Party Services




 4. Email Marketing Campaigns

Email marketing remains a powerful tool for engaging with your audience. Outsourcing your email campaigns to experts can improve open rates, click-through rates, and overall engagement. Professional email marketers and copywriters can design attractive email templates, segment your audience, and write compelling content using platforms like Mailchimp, Brevo, Zoho, Flodesk, Hubspot, Klaviyo, and more ensuring your campaigns are effective and aligned with your social media efforts.



READY TO LIGHTEN YOUR MARKETING LOAD?

If you’re overwhelmed by marketing tasks and ready to delegate the grunt work to professionals who are eager to help, get in touch with Outsourced HR Solution today if you want to talk more about how we can help expand your business. Book a call with Tony at +61 (0)7 5613 2325 or send an email to tony@ohrs.com.ph to get started.












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