Why Outsourced Digital Marketing is the Future of Business Growth
Despite rapid changes in the global market, why do you think some businesses still haven’t embraced digital marketing or ventured into outsourced digital marketing? Yes! That is a surprising and sad truth. According to CPA Australia’s 2024 Business Technology Report , only 53% of Australian businesses have a digital strategy . Those that do are more likely to report increased profits compared to those who fail to embrace new technology in their business. This shows that even today, a considerable number of Australian businesses are still hesitant to adopt digital marketing strategies. What do you think is the reason? Is it because they are slow to adapt, or are they held back by deeply rooted leadership mindsets and traditional processes passed down through generations? With inevitable global changes, including economic challenges and technological advancements impacting all businesses, do you think staying stuck in the “dinosaur era” will help these business owners gr...