Why Outsourced Digital Marketing is the Future of Business Growth
Despite rapid changes in the global market, why do you think some businesses still haven’t embraced digital marketing or ventured into outsourced digital marketing?
Yes! That is a surprising and sad truth.
According to CPA Australia’s 2024 Business Technology Report, only 53% of Australian businesses have a digital strategy. Those that do are more likely to report increased profits compared to those who fail to embrace new technology in their business.
This shows that even today, a considerable number of Australian businesses are still hesitant to adopt digital marketing strategies.
What do you think is the reason?
Is it because they are slow to adapt, or are they held back by deeply rooted leadership mindsets and traditional processes passed down through generations?
With inevitable global changes, including economic challenges and technological advancements impacting all businesses, do you think staying stuck in the “dinosaur era” will help these business owners grow?
By the end of this blog, you’ll learn…
- Why transitioning to digital marketing is a must for all business owners.
- How outsourcing digital marketing can help you save money.
- How to maximise growth through outsourced marketing.
Embracing Digital Transformation
According to PwC’s 28th Annual CEO Survey, CEOs are firmly convinced that upskilling their workforce and embracing digital transformation are crucial steps to navigating financial challenges in the coming decade.
Adapt or perish – a timeless law of nature.
During the COVID-19 pandemic, Australian businesses faced major operational challenges and revenue declines, as shown in the Australian Bureau of Statistics (ABS) Survey conducted in May 2020. The ongoing impact of long COVID has continued to affect business owners, leading to financial struggles and market challenges. Prolonged restrictions, lockdowns, and reduced consumer spending have all played a part.
As a result, many business owners have experienced revenue losses, and some have even faced permanent closure.
An illustration of a businessman leveraging digital technologies to drive business growth
To stay on track, Australian business owners changed their strategies and switched to a modified operational phase. Many took the opportunity to strengthen their online presence and accelerate digital transformation.
According to the Australian Government’s Business Envoy (April 2021, Digital Trade Edition), Senator the Hon Jane Hume highlighted that Australia’s growing connection to the online world is shaping how Australians, including business owners, work and interact in the future.
She pointed out that the main challenge lies in ensuring businesses remain ahead in the digital space. She also emphasised that digital technology and the digitisation of the economy remain key priorities for the Australian Government.
Given these opportunities, Australian businesses, by their nature, must learn how to adapt, innovate, and utilise digital marketing to keep the ball rolling.
Smarter Growth Starts with Outsourced Marketing
An image depicting business expansion driven by outsourced marketing
As Australian businesses embrace digital transformation to stay competitive, many are finding that the key to thriving in this new environment lies not just in adapting to digital tools but in choosing the right strategies to maximise their impact.
One effective strategy is outsourcing digital marketing, a cost-effective solution that alleviates the pressure of in-house management while delivering measurable results.
By leveraging expert support, businesses can focus on what they do best while saving time and money in the process.
Business owners should focus on growth.
How does outsourcing marketing help Australian business owners save more money?
Here’s how:
Cost Reduction:
Through outsourced digital marketing, businesses can significantly lower operational expenses. This approach eliminates the need for in-house teams, reducing costs associated with salaries, benefits, and training. Additionally, outsourcing to countries with lower labour costs, such as the Philippines, can lead to substantial savings.
Access to Specialised Skills:
Outsourced digital marketing provides access to a global talent pool, enabling businesses to tap into specialised marketing expertise without the expense of hiring full-time in-house professionals. This access allows companies to implement advanced marketing strategies and technologies that might otherwise be cost-prohibitive.
Scalability and Flexibility:
Outsourced digital marketing offers the flexibility to scale marketing efforts up or down based on business needs, without the financial commitment of maintaining a large in-house team. This adaptability ensures that marketing expenditures align with current business demands, optimising resource allocation and cost efficiency.
By utilising these benefits, Australian businesses can achieve more efficient marketing operations and significant cost savings.
Stop Playing Small – Go Digital, Outsource, and Scale Up!
An illustration depicting income growth in the digital world
An illustration depicting income growth in the digital world
Business isn’t just about an organisation or an enterprising entity engaged in commercial, industrial, or professional activities. It’s also about saving money while maximising growth.
Now, let’s revisit the question:
Will staying stuck in the “dinosaur era” help business owners grow?
The answer is an obvious and resounding NO!
In today’s digital world, where AI is already transforming industries, business owners must embrace the words adopt and innovate to remain competitive.
Stepping into the world of digital and outsourcing is still one of the best decisions any Australian business owner can make.
Take CANVA, for example; one of Australia’s most successful start-ups, founded in 2012. In 2014, they took their first step outside Australia by outsourcing a skilled team in the Philippines.
Now, the outsourced team has grown significantly, playing a key role in maximising Canva’s business growth.
Inspiring, isn’t it?
By outsourcing your marketing and strengthening your business’s ongoing digital transformation, you can expand your network, scale your operations, and boost your income.
Outsourcing isn’t just about getting the job done – it’s about expansion, efficiency, and long-term success.
Whether you’re a small or medium-sized business owner, outsourcing your digital marketing will help you thrive in today’s fast-moving world.
Are you ready to take your business to the next level?
Go digital, start outsourcing your marketing, and watch your business grow!
Click here to learn more: www.outsourcedhrsolution.com.au
